Zero consideration for anything but promoting their "clever name and aesthetic." Feels like this is close to what a legal document from Idiocracy would look like, might be an unfortunate step in that direction.

If anything, this article is a warning to never contact Dragon Lawyers. If they can't see how a full color watermark causes issues on a legal document that might be copied or faxed, well I don't trust them to see the details they need to see in my case.