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Google hits back after Apple exec says AI is hurting search
(arstechnica.com)
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this post was submitted on 09 May 2025
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Technology
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I don't disagree with your conclusion, but I think part of why it sucks now is all the Search Engine Optimization, of people trying to game Google into showing you their website, and only necessarily the one most pertinent to your search
That's part of it. The other part is that Google, and other search engines, assume you're clueless and try to "fix" your query for you, and you can't stop it because they've been removing support for searching exact words or using boolean expressions or excluding words.
There have been former Google employees saying they had solutions to deal with SEO, but they were vetoed by the ads side of business, since better results reduce "engagement".