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this post was submitted on 21 Aug 2023
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Is The Block a renovation story or an advertising story? Reportedly it's one of Nine's most valued programs because of its ability to fit so product placement and marketing into the show without losing viewers.
It's basically an infomercial at this point...
Yeah it's crazy, I have no idea how so many people can actively watch something like that. Even crazier when you consider that it's airing on a commercial network, so you are going through the cycle of watching ads, cutting to an ad break, then returning to more ads.
It's because for the plebs that just watch free to air tv, they have like 3 choices they usually pick from, and at the time they zombie out in front of the tv, it's the more attractive option.
The rest of us avoid free to air like the plague, and are not the target audience.