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AirTag again exposes lies told by airlines about lost luggage
(appleinsider.com)
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Easy: doing so would cost too much money, for not enough profit gain.
Aka, there isn't enough competition between airlines
This is a pile of horseshit right here.
Service in airlines was at its absolute worst when competition was at its tightest. It's shit now, yes, but during the height of deregulation and "innovations" like the cattle car airlines it was far, far, far worse.