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Netflix will show generative AI ads midway through streams in 2026
(arstechnica.com)
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this post was submitted on 14 May 2025
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I started using it right after they launched their streaming service. Back then it was awesome. No ads, nice UI, and lots of great content, so for a good price.
But that was a long time ago.
I cancelled my subscription several months ago. And I should have done it much sooner. The difference between what is was way back in the day and what it is now is jarring.
I think a lot of people keep paying for nostalgia reasons, and because of a futile hope that Netflix might somehow go back to that earlier version. In retrospect I think that was a big part of why I kept my subscription for as long as I did (which was obviously a mistake on my part).
I seem to be the rare person that notices that something has changed slowly and completely (ship of theseus or frog boil style) over time.
I've cancelled and renewed Netflix a couple of times over the last decade but it's really a shadow of what it was at the start like you're describing. Occasionally, they have a single show worth pirating or binging over the course of like a year.
I think you're talking shit. Netflix had 21m customers in 2011 and they have over 300m today. They're getting tens of millions of new customers each year and at least half of them are choosing to watch ads. Ad subscriptions have grown to be 1/3 of all subscriptions. Everyone loves ads and Netflix.