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Netflix will show generative AI ads midway through streams in 2026
(arstechnica.com)
This is a most excellent place for technology news and articles.
They're not entirely to blame - once other companies saw that this streaming thing actually made money, they pulled all their stuff and put it on their own services, leading to the cable 2.0 we have today.
Everything else that sucks about them now, though, yeah, they're to blame.