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this post was submitted on 22 Aug 2023
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Usually I'd side with you but in this case, where the target was to introduce electric cars they weren't the ones making the difference. On the assembly floor it's just a job, they'd probably just have worked for Ford or Chevy building ICE cars as well.
VW had a hard time finding employees that wanted to take part in their qualification programs for assembly of their ID line in the beginning, very conservative community.
I met a test driver for Mercedes at a fast charger in 2021, he had an EQS test mule with him. Thought I'd ask some questions, got a tirade about all this electric shit won't work and how he prefers the proper S-Class test jobs. Very conservative bunch, indeed.
The challenge was to make people talk about it and to make them want one, and that required a vision more so than just solving the engineering challenges. Their choice to first make a sports car - the Roadster - didn’t come from the engineers.