I understand the story is about google adding a guy's number to a business profile, which seems very odd. But I wonder if anybody here is old enough to remember phone books? I haven't seen one in a while, but in the landline era the phone company used to automatically deliver one to everybody who had a phone. A large physical book with the name, address and phone number of everybody in the local area, except people who paid extra to be unlisted. If you didn't want to look somebody up in the book you could dial a number and a helpful operator would tell you their phone number so you could call them. This was totally normal and didn't bother anybody - how do people feel about that whole concept now?