He does decent reviews with high production value is kind of the main thing.

But I think the thing for me that sets him more apart is that he doesn't do all the zany bullshit a lot of the other top review youtubers do. He's really even keel and feels more conversational while most of the other reviews I see out there either have people acting really dramatic and over emoting frequently and giving me the sense they're carefully reciting a script they wrote. And also there's a lot of the doing stupid fucking faces in their little video thumbnails and stuff that drives me crazy about a lot of tech reviewers.

I cannot overstate how much that turns me off, I don't care if they've determined that's what gets clicks or whatever. It feels like a content race to the bottom and I don't like feeding into it.

Beyond that, he's very Apple focused and has a firm grasp of context on Apple and isn't trying to measure their devices by the ruler of "WILL THIS PLAY AAA GAMES AT CRAZY FRAMERATES?!?" That's not why I use their stuff and I think reviews by people who are so laser focused on that topic often miss the point of why Apple hardware is popular with certain creative professionals.