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Portable Network Graphics (PNG) New Specification
(www.w3.org)
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If you know why you need alpha channels, of course you're going to save in an appropriate format. But most casual users aren't going to care. They took a picture of their breakfast or dog and just want to upload now. I'm not arguing PNGs serve no purpose; I'm arguing that most people aren't Web or app designers. They don't care whether it's lossy or lossless, let alone about transparency.