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Technology
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It is a company destroying blunder.
I think they're aware of that
The customers are already lost:
pay the expensive ransom, if the bad actor gives them the decryption key, customers are relieved but still pissed, will take the data and move to somewhere else with a big FO. Go out of business.
don't pay the ransom, customers are pissed and move to somewhere else with a big FO. Go out of business.