The raison d'etre of video streaming, ending cable... only to reproduce cable decades later.

Segmentation, exclusives... somehow the music industry didn't go down that path. The game industry is mostly doing the same, except mostly Valve and indies.

I wonder that pattern is part of enshitification, the inexorable transformation of a delivery service to rather than facilitate the distribution of content, make it actually harder to share it while keeping reasonable (always arguable) money to all parties involved, first and foremost the actual creators.