It turned out to be a Twitter clone from ten years ago and I realized I didn't need that any more. If I didn't need to reach some people who cannot overcome the hurdle the fediverse proper puts up before being enjoyable, I would not be using it today. But media popularity post-Elon-Twitter and relative ease of setup have given the platform relative heft. But it's not open and not really federated so it's masquerading and we don't really want you know whose money is paying the bills behind the scenes either. If anything, the fediverse can learn from Bluesky a thing or two about onboarding people who cannot be asked to invest the time to make Mastodon enjoyable. It will take time, much more time, to get people, especially non-techy ones, to the new normal of being your own algorithm. I see Bluesky as a stepping stone in that direction that will survive in its own niche.