They need to help the wild population, and start a legal, domesticated population in conservation centres for rehabilitation research and the pet trade.

That would simultaneously end the illegal pet trade with a sustainable alternative, provide research into how to take care of the wild population, preserve the wild ecosystem by having a separate population for pets and humane research, allow the captivity population to get used to humans without damaging the wild population's survival instincts, and open the possibility of humane and loving reptile keepers to have one of these cute dragon-kitten-lizard creatures as a pet.