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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
(www.videogameschronicle.com)
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This is a fair point, Valve has earned that 30% cut imo, the amount of stuff they offer to devs is pretty impressive, meanwhile Epic is still playing catch-up. I guess they're still trying to establish a good user base that they can point to as consistent income outside of Fortnite, and this is an option they're going for.