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Steam data reveals PC gamers shifting from Windows to Linux
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I think we'll see a bump in users centred around October, since that is when MS had announced support for Windows 10 ended. They have recently announced that you can (maybe) get into the Extended Security Updates program for a year for free, but that's perhaps too little too late.
If there's any company that can make money from users installing Linux instead of Windows, that October deadline is a great time for a publicity blitz.