The thing is, we have to be reasonable with our expectations. You or I may remember that Microsoft has always been shady and anti consumer, most people don't. They remember a time when you bought things and owned them, and it didn't feel like we were being nickel and dimed quite so hard. We are not going to start an anti Microsoft (or whatever corporation) movement and actually be able to rile the masses to support that cause, but we might at least be able to get them to demand things go back to the quality they were at 30 years ago