I try to think what could the meaning behind a message be, even if as an unintended consequence. For example, referring to the Windows release of a program as the "PC release" while referring to other releases by their systems' names, e.g. "Linux release", "iOS release", etc., could disassociate the notion of "PC" with the other systems, so in this example, when someone wants to get a new PC, if he/she only finds computers with Windows, he/she wouldn't find weird the lack of other options.

Manipulating the language is a way to manipulate the people. And if you'd be interested to check regarding pointing out this in the technology niches, Louis Rossmann is tackling it way harder for some months now.