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this post was submitted on 04 Oct 2025
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Technology
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I personally understood that point as well. But the point I am making is, the developer or publisher is responsible, not Valve. The price recommendation tool by Valve is just a help, not an enforcement. Before this tool, publishers did the pricing themselves and the prices "were wrong" too.
What I mean is, as an analogy, if programmers use Ai tools like ChatGPT and produce bad code, then the company behind ChatGPT gets attacked instead the programmer who is responsible. Yes, to a degree both are at fault, but its the publishers / programmers fault of trusting it blindly.
Steam specifically designed the system to make it easier for developers to handle pricing for multiple regions, and in their SteamWorks documentation on pricing for developers in the Regional Pricing Recommendations section they say:
yet their suggested pricing has not changed since the program was introduced in 2022. If they don't want to commit to keeping the pricing up to date, as they themselves promise, then retire the program and make publishers set the price themselves on every game.