NAD noted that the price calculation underlying the challenged claim includes the cost of two set-top boxes per household for "standalone cable" services," but argued that such a comparison isn't a good fit because operators such as Charter offer pay-TV streaming options that may not require a set-top box

"In the context of the 'cable' comparison, NAD found the claim reasonably conveys the cost of YouTube TV is compared to all cable services

NAD added that the dynamics of today's pay-TV market also make it difficult to identify "comparable" offerings, noting that cable operators offer services such as regional sports networks in some markets and YouTube TV does not.

Google told NAD that it "unequivocally disagrees" with the decision and that it will appeal it. Google argued that "consumers broadly understand the difference between traditional cable and streaming