The thing companies don't seem to understand is that the reason why "everything" apps are so popular in the Global South is because people in the Global South dont have the space on their phones nor the resources to have 10 different apps for ten different services so having one service do it all is more convenient for them.

They keep trying to replicate it in the Global North is because having one app to do it all would make whatever company that manages it very very rich, but they fail to consider the other factors, as always.