It used to be that you would do a search on a relevant subject and get blog posts, forums posts, and maybe a couple of relevant companies offering the product or service. (And if you wanted more information on said company you could give them a call and actually talk to a real person about said service) You could even trust amazon and yelp reviews. Now searches have been completely taken over by Forbes top 10 lists, random affiliate link click through aggregators that copy and paste each others work, review factories that will kill your competitors and boost your product stars, ect.... It seems like the internet has gotten soooo much harder to use, just because you have to wade through all the bullshit. It's no wonder people switch to reddit and lemmy style sites, in a way it mirrors a little what kind of information you used to be able to garner from the internet in it's early days. What do people do these days to find genuine information about products or services?
Trying to rig the cards using book titles.
First you get a ton of books whose name starts with "AAA" and a whole race-of-ever-more-As.
Eventually they figure out people are actually searching for other letters so you get the same in other letters: BBB..., RRR..., III... and so on.
Then people start jumping over that big fat bulk of titles which start with just the one letters repeated tons of times in the first cards of any letter, so they start misusing the most common and searched for words, for example a book about digital coins with a title that starts with the word "Cooking".
And so on.
Doesn't it sound strangelly familiar (maybe not the explicit techniques but the "slimy arms race" aspect)?!