Amazon strategised about keeping the public in the dark over the true extent of its datacentres’ water use, a leaked internal document reveals.

The biggest owner of datacentres in the world, Amazon dwarfs competitors Microsoft and Google and is planning a huge increase in capacity as part of a push into artificial intelligence. The Seattle firm operates hundreds of active facilities, with many more in development despite concerns over how much water is being used to cool their vast arrays of circuitry.

Amazon defends its approach and has taken steps to manage how efficient its water use is, but it has faced criticism over transparency. Microsoft and Google regularly publish figures for their water consumption, but Amazon has never publicly disclosed how much water its server farms consume.

When designing a campaign for water efficiency, the company’s cloud computing division chose to account for only a smaller water usage figure that does not include all the ways its datacentres use water so as to minimise the risk to its reputation, according to a leaked memo seen by SourceMaterial and the Guardian.

Here's something I wasn't even aware of: Amazon is in the agriculture business!

As well as choosing not to disclose water use from electricity generation, Amazon has estimated its larger “indirect” water footprint, the document shows. This extra usage, which falls under a classification known as “scope 3”, includes water for production and construction – in Amazon’s case, mostly irrigation of cotton plantations supplying its fashion brands, and vegetables for its grocery arm, Amazon Fresh.

"Plantations" has nothing but positive connotations.