If the industry gets together this could be Google's PS/2 and OS/2 moment.

Historical context via Wikipedia:

The PS/2 line was created by IBM partly in an attempt to recapture control of the PC market by introducing the advanced yet proprietary Micro Channel architecture (MCA) on higher-end models. These models were in the strange position of being incompatible with the hardware standards previously established by IBM and adopted in the IBM PC compatible industry. Most major PC manufacturers balked at IBM's licensing terms for MCA-compatible hardware, particularly the per-machine royalties. The OS/2 operating system was announced at the same time as the PS/2 line and was intended to be the primary operating system for models with Intel 80286 or later processors. However, at the time of the first shipments, only IBM PC DOS 3.3 was available. OS/2 1.0 (text-mode only) and Microsoft's Windows 2.0 became available several months later. IBM also released AIX PS/2, a UNIX operating system for PS/2 models with Intel 386 or later processors.