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Why do so many Lemmy instances use weird TLDs?
(lemmy.world)
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this post was submitted on 28 Aug 2023
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How much this fucked up people hoarding interesting urls like menu.com and others?
There is an entire industry "domaining" that trades domain names like baseball cards. It usually boils down to two things:
People register pdrq.com because they hope someone will have a wonderful new product named PDRQ later and will pay $10,000 for a domain that cost them $11.
Even if there's no direct buyer, there are services that will run low-quality ads on the page. and you can more or less estimate traffic and revenue from typos or dead links pointing to the domain. A three character domain, all letters, will get more than 12 characters with random digits mixed in. If you get $12 a year of random clicks seeing ads for "hot singles in your area offering PDRQ", you're ahead and can justify holding it as part of a portfolio.
Which really illustrates how much of a bubble waiting to burst online advertising is. Ads on pages like those don't translate into any real-world value for anyone. The advertisers are paying out but they're not actually gaining any sales/users for their money at all because no-one is mistyping a website name, then clicking an advert on the crappy-looking page that comes up, and then deciding to buy/use a product/service from that advert.
Based on my discussions with some domainers I've met, the ads themselves haven't been profitable for the past 5+ years. Their renewals are done at a loss until they make a sale, which covers a few year's worth of renewals on all their domains. It's not as profitable as it used to be with all the new gTLDs out there