"it's easier than you think" is one thing that's very helpful to show to people that don't already know about using free software without tracking and such, but when it's "it's easier than you think, just spend hundreds of dollars and replace your device" I'd say the barrier to entry is the cost more than the skill.

Aren't there phones like the Nothing that already have fully FOSS android implementations pre-installed? That's the peak "easy" - just buy a new product! So saying installing Lineage is "easy" to someone who very likely can only do so after buying a new product is burying the lede.