I think there's a few aspects to this whole subject.

First of all for a long time people have thought Linux not to be the target of malware. I would say that it has been a target and it has been for decades. I recall in the late 90s a Linux server at work was attacked, had a rootkit, IRC trojan and attack kit installed by script kiddies in Brazil. I think the nearest you can say is that desktop users aren't usually a target, which is mostly true. But with the share of desktop installs hitting a high recently we should expect that to change.

Second I think most windows antivirus products (including the built in one) are doing some active useful things. Most of these are not relevant on Linux (we generally don't run setup.exe from random websites). However! Here's where things get interesting. The rise of flatpak and other containerised applications. These I would say are very similar to setup.exe, and would make it trivial to embed malware into such a file. A Linux virus scanner could be checking these. Also we've seen direct attacks on distro repositories lately. I don't expect this to slow down. We are most certainly a target now.

Third, the other reason most Linux users don't use virus scanners is because they're usually technical people who would recognise (usually) something wrong and investigate/spot the malware. I would say two things are changing here. Simpler to install distros are bringing in less technical people to Linux and, the number of processes running on a machine doing effectively nothing in a desktop environment is way higher than it used to be. So technical people can be caught off guard. Also, a rootkit can hide all of these clues if done well.

So I would say there's a really good space to have a well made virus scanner/antivirus now. It is probably the right time for it.