It's professional development of an emerging technology. You'd rather bury your head in the sand and say it's not useful?

The reason not to take it seriously is to reinforce a world view instead of looking at how experts in the field are leveraging it, or having discourse regarding the pitfalls you have encountered.

The Marketing AI hype cycle did the technology an injustice, but that doesn't mean the technology isn't useful to accelerate determistic processes.