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Great British Railways flies the flag as logo goes back to the future
(www.theguardian.com)
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this post was submitted on 09 Dec 2025
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What's insecure about using the British flag on a British state owned railway?
It feels like a forced sense of pride. If anything the British national railway should be a national symbol in and of itself, it shouldn't need to be propped up by the union flag. I don't hate the design either by the way, but it seems heavy-handed.
Some people are never happy
I never said I wasn't happy
We already know what country we're in.
Whats it communicating? State ownership?
Any idiot can use the union jack in a logo. And they do.
I dont entirely hate it and theres an argument the state should make the flag mean something by using it. I just dont think they can.
Any trust and brand awareness they build up can be undermined immediately by someone using almost identical branding to sell soggy cardboard sandwiches outside the station.