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Its been an interesting morning
(reddthat.com)
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I would argue that most cloud native services existed in their standalone forms way before public clouds made their own versions. For example there are loads of message queue systems that are just as easy to incorporate and are cloud agnostic, some of them are FOSS. Sure you can reinvent the wheel but in most cases something like RabbitMQ will work OK depending on the use case. Having cloud vendor lock in is where cost catches up with you. Complexity is arbitrary since there are ways to make anything overcomplicated.
RabbitMQ is more expensive on AWS than e.g. SNS/SQS. It's not a coincidence, you're trading lock-in for a cheaper price.
The increased complexity comes from the fact you will need some components which exist in either managed, but vendor lock-in form, or you need to spin them up / managed yourself.
Right, paying for managed services whether cloud native or not is pretty much the same thing, it hurts in the pocket. Spinning up your own RabbitMQ on a VM is both cheap and cloud agnostic, especially if sized right.