/me putting my Rust (post-v1.0 era) historian hat on.

The list of (language-level) reasons why people liked Rust was already largely covered by the bullet points in the real original Rust website homepage, before some "community" people decided to nuke that website because they didn't like the person who wrote these points (or rather, what that person was "becoming"). They tasked some faultless volunteers who didn't even know much Rust to develop a new website, and then rushed it out. It was ugly. It lacked supposedly important components like internationalization, which the original site did. But what was important to those "community people" (not to be confused with the larger body of people who develop Rust and/or with Rust) is that the very much technically relevant bullet points were gone. And it was then, and only then, that useless meaningless "empowerment" speak came into the picture.