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this post was submitted on 29 Aug 2023
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Amazon had $220 billion in first party online retail revenue in 2022 $117 billion from 3rd party online retail $80 billion from AWS $37 billion from advertising.
Retail is amazons primary source of revenue.
Historically Amazon has used revenue from other segments to fund new ventures. AWS is profitable now, but it only came to be from the huge numbers that retail posts.
If it was truly the case that retail has no value, it would have been ditched ages ago, but in reality, the retail segment of the company enables other segments to be profitable. High revenue gives you liquidity, and Amazon's vast infrastructure network provides lots of other opportunities for the business.