"Traffic to our docs is down about 40% from early 2023 despite Tailwind being more popular than ever," he added. He then goes on to explain that "The docs are the only way people find out about our commercial products, and without customers we can't afford to maintain the framework."

People no longer need to look at their docs or their website because they ask AI how to do something with tailwind instead, so they no longer get to expose and advertise their product (tailwind plus).

Tailwind plus is a one time payment, not a subscription. If there are no new customers to buy it, their income is gone.

The claim is the as revenue they generate from their documentation site has been cut because LLM programming tools and AI-summaries on search engines reduce the number if people visiting the doc site