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this post was submitted on 09 Jan 2026
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I've been an Apple user since the 80s, I used to be penpals with their CFO Ellen Hancock. Would get care packages from their PR team full of promo items. Exchanged emails with Wozniak and Jobs. I was deeply obsessed.
Obviously things have drifted away from the core "underdog" vibe that Apple exemplified for so long, as their popularity and device adoption surged, they've been less of the Apple I knew.
But Cook's behavior this year has me realizing I've bought my last Apple device. Bring on Linux in every form.
I know I don't matter at all, but it would have taken epic amounts of bullshit to make me sour on them, and here we are.
I recently saw a video about what changed and it’s very clear that it is almost entirely Tim Cook’s fault. He’s a rotten snake who no one ever seemed to really like and who was constantly wrong about nearly everything and yet was left in charge and, with zero surprise whatsoever, immediately and consistently fucked it all up.
He was handed a roadmap to making money without sacrificing quality or much integrity(corporations seem hell-bent on making sure they always suck a little bit at the very least) and he threw it away to be a little bitch instead.
Yep, sounds like Tim Apple. XD Could you send a link to the video? Sounds interesting.
I’ve completely lost the video, sorry.
It talked about how he has always been far more obssessed with shareholder value than quality and affordability for the customer.
Apple used to make products that got cheaper over time but under Cook they’ve been sky-rocketing in price.
It also talked about how he was so concerned with pennies that he sought to put a stranglehold on the design team, the people who came up with the entire aesthetic that is Apple a huge reason why they’ve sold so well.
I’ve no clue why he was chosen to lead the company because he’s just a massive idiot who was handed an easy win, hell he was handed something that had already won and has done so much to break what he was given.
Ah, that's alright. There's definitely been a ton of videos covering this massive blunder at this point.
Is it this?
No but I’ll have to check it out.