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AI hype meets reality as majority of CEOs report no financial returns
(www.techspot.com)
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Oh, that's actually the opposite of what the headline and article are talking about. It's discussing how companies who have started using AI - that is, become the "habitualized user" - aren't seeing any business benefits. Adding the real cost of use on top of that is going to make the decision a significant loss for these groups.
It is unsustainable. There is no way any of them are at such an exorbitant scale.
This article isn't about AI companies at all. Not one is mentioned, iirc.
This article is about "regular" businesses' use of AI.