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Majority of CEOs report zero payoff from AI splurge
(www.theregister.com)
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It depends on whether the cost of adopting AI was included or not; if it was, then buying AI did not hurt, which could theoretically be cited as justifying additional experimentation with it. If buying AI was not included in the costs, then arguably this box is simply wrong because it did increase costs.
(But again, given that this is just a survey of CEOs, it's not like there is anything rigorous about any of this...)