this post was submitted on 27 Jan 2026
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Ubisoft: Money > People
Also ubisoft: Its not like ppl make the things that make money at all. None of the ppl that left us ever made successful games.
Ubisoft has been getting it's nuts kicked for years now. During the last quarter, its profit margin has been -24%.
Under these conditions, money > people for anyone. If you made 50,000 a year and every year you were coming up 12,500 short, you'd be looking to make major cuts to your spending, and if someone was going to get hurt as a result, you'd have to just apologize and move on because that's not sustainable.
Anyone who holds Ubisoft stock for the past 5 years hasn't made a profit. In fact, they bought a stock at around 80 dollars that is 4 today. Without changes, their investments will go to 0, and every worker at Ubisoft will lose their jobs at that point.
It may appear as if this is a unique feature of capitalism, but under any economic system, underperforming systems need to be cut. People aren't buying the games, people aren't playing the games in great enough members and at high enough prices to justify having so many people working on each game, so there just isn't a good reason to keep giving resources to all the workers.
The reason Ubisoft is failing miserably is because the executive are incompetent. If they cared about profit they'd fire everyone above, like, game director and start again.
Agreed. The underperforming system in this case is clearly upper management. They should get rid of it.
“We keep firing everyone and we’re still losing money!”