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xkcd #3196: Aurora Coolness
(imgs.xkcd.com)
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I'm from Iceland and this pretty much checks out. Pro tip, renting a cabin with a hot tub on days with good conditions is really good. Also travel with people who smoke so they go out and check on a regular basis.
The only northern lights I've ever seen were in Iceland. Honestly, the conditions were less than ideal and what I did see was very dim to the naked eye.
What a lot of people don't know is that a camera (like on your phone) picks up even the faintest aurora with ease. I have pictures that make the whole thing look many times more vibrant than what I could see.