So I had to buy two of them to get as much as I used to get with one. Each one of these now cost $12. The total ounces of salmon you see here used to cost $7.
A community about companies who sneakily adjust their product instead of the price in the hopes that consumers won't notice.
We notice. We feel ripped off. Let's call out those products so we can shop better.
Shrinkflation is a term often coined to refer to a product reducing in size or quality while the price remains the same or increases.
Companies will often claim that this is necessary due to inflation, although this is rarely the case. Over the course of the pandemic, they have learned that they can mark up inelastic goods, which are goods with an intangible demand, such as food, as much as they want, and consumers will have no choice but to purchase it anyway because they are necessities.
From Wikipedia:
In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation.
[...]
Consumer advocates are critical of shrinkflation because it has the effect of reducing product value by "stealth". The reduction in pack size is sufficiently small as not to be immediately obvious to regular consumers. An unchanged price means that consumers are not alerted to the higher unit price. The practice adversely affects consumers' ability to make informed buying choices. Consumers have been found to be deterred more by rises in prices than by reductions in pack sizes. Suppliers and retailers have been called upon to be upfront with customers.
https://en.wikipedia.org/wiki/Shrinkflation
n.b.: for moderation purposes, only posts in English or in French are accepted.##
And so you rewarded them for their new pricing model.
Go to Target. Walk the store, and eventually you'll see "New lower price".
It's not a new lower price. It's the old price before they raised the price, but nobody bought that item. So they lowered it back.
When companies raise the price, and cut the content, and people still buy it.....what reason do they have to charge the old lower price?
If I had left the store without buying that, do you think they would feel the sting of my protest and they would all go bankrupt?
Likely not.
But I would be fucking HUNGRY because I was craving only specifically this. I went to the store to buy this and only this. When I left the store those were the only two things I had purchased. Because that's what I went to the store to buy.