but i guess thats why I don’t work in marketing

Yeah, I guess it is, because this article works in Proton's favor on multiple levels:

• Plenty of Proton users have switched over from Gmail, still have their old account, and still, even with forwarding, occasionally need to use those old addresses.
• People who search for or are sent a guide who've never or rarely heard of Proton might end up on their site and read a guide that lambasts Google and its usage of AI.
• Meanwhile, Proton's alternative product is being advertised everywhere on the page outside the guide and even is advertised within it.
• These guides are going to exist anyway (many, in fact). You're acting like this is some extremely niche thing users might want to do. Having your own guide but poisoned with your marketing when you're the underdog is a sound idea.
• This gives a benevolent image of "Good Guy Proton" who just wants to keep people's data private regardless of business – and a "Bad Guy Google" image because it's apparently so dire that their competition has to do this.
• Consumers becoming more privacy-conscious generally is a boon long-term for businesses like Proton.

You're so smarmy about this but just come off as a complete dipshit who gave this two seconds of thought.