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The TV industry finally concedes that the future may not be in 8K
(arstechnica.com)
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this post was submitted on 31 Jan 2026
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You're probably aware of this since you mentioned bitrate, but a lot of 4K streaming services use bitrates that are too low to capture much more detail at 4K compared to a lower resolution. A lot of games will recommend/effectively require upscaling (DLSS/FSR/XeSS) to achieve good performance at 4K. All of this is still maybe better than 1440p, but it shows 4K is still kind of hard to make full use of.