definitely a step up from the free market "the consumers decide" crap that isn't actually yielding any results.

😂 In what way? Getting govts to crack down on it hasn't solved anything either. If you're ever able to actually get anything passed, the companies just play this stupid game of malicious compliance and then the govts call it a day and move on.

The "free market crap" doesn't work if enough people don't pitch in. Look how quickly we solved the Jimmy Kimmel situation by voting with our wallets. Less than a week. Can you even fathom a govt that efficient?

You seem to be presenting a false dichotomy. You don't have to choose. You can do both. But voting with your wallet is the fastest, most effective, and most permanent, when actually implemented.