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The EU moves to kill infinite scrolling
(www.politico.eu)
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this post was submitted on 14 Feb 2026
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Technology
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I think the thought is, it's not a bad thing if you get annoyed after scrolling through 100 of something and having to click next. It's like that lady that comes up on TikTok and says why the fuck are you still scrolling? Touch grass, maybe.
I basically agree with you. You can't really ban dark patterns even though we all agree they suck. Legislature is the worst group of people to design UX.
I think the point I was getting at was that a lot of things dark patterns do are individually things that have the potential for good or bad. Infinite scroll is one example. There's also modals, sale banners, and so on.
What makes a dark pattern dark isn't the specific, individual tools at use. It's the sum of those, plus the intent.