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Ford is fighting against physics to build affordable EVs
(www.theverge.com)
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this post was submitted on 18 Feb 2026
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Technology
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The other option is to build and sell a ton of them. It's profitable even if the margin is smaller. Right now, the problem is the price of the Maverick is starting to run into the Ranger price range. Why make both? What the market told Ford is that an inexpensive vehicle has demand. Jacking up the price will kill that demand.