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Red Robin Died by Spreadsheet. Don't Make the Same Mistake
(garryslist.org)
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The term "boil the ocean" means trying to accomplish too much at once. In the corporate world, we're usually encouraged to commit to smaller, achievable goals. In this case, the author seems to be suggesting that companies need to take big, bold, risky moves. A phrase with better connotations would probably be "swing for the fences".