292
book
(quokk.au)
Seize the Memes of Production
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I found a lot of the formatting choices to be hostile, and I wasn't at all invested in the narrative, so I dropped it. The intro being all "This book is really spooky, you guys. It's going to do a Cthulu on your brain," was incredibly off-putting.
I agree that the style is alluring. I imagine there's a significant degree of added difficulty in getting a book published with unique and varied formatting, especially where color is made meaningful. I'd like to see more books like it.
There we go, I was struggling to put it into words. "Hostile formatting" definitely hits the nail on the head. But while that might be off-putting to some, and definitely doesn't make it an easy read, it's a big part of why I think the book is brilliant. You are not supposed to be comfortable reading it. Nothing about the subject matter is all that disturbing really, a few slightly spooky things, but nothing macabre or sadistic. But the formatting itself is what makes it unnerving. I think the dedication at the beginning of the book sets the tone perfectly:
"This is not for you."
The whole book feels like you are uncovering something that you aren't meant to know. Like reading a private diary put together by multiple schizophrenics who all glimpsed some small part of the true secret of the universe, all contained within a house that's bigger on the inside.