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This one goes out to the sysadmins in the crowd.
(dubvee.org)
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I mean, I would put brilliant in quotes in the way that it's brilliant for their profits. Not brilliant in the way of making the world a better place.
Companies hate OpEx and love CapEx. That's the main driver as companies loathe hardware life cycle costs and prefer a pay as you go model. It is more expensive but it's more budget friendly as you avoid sticker shock every 3-4 years.
There's more than just hardware and power cost to servers.
Primarily cost of employees taking care of the servers.
Replacing hardware only every 6 to 8 years, makes it better.