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Anon is worried about AAA sales
(sh.itjust.works)
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this post was submitted on 08 Apr 2026
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Or put less of that half billion into ads and use it to improve the game development part
As a business case, I do have to admit that money spent on advertisement is rarely wasted and should be looked at seriously. It's not rare to see a 10-1 ROI as long as you don't go completely overboard. There are a lot of good indie titles that nobody has heard of or played because they had no hype.
I'm not saying cut all of it, like 10%, put it towards higher dev counts so you don't have to engage crunch as much