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Edit: As @bdonvr@thelemmy.club points out below
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this post was submitted on 11 Apr 2026
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Memes
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By the way this is NOT a new Firefox logo. It's just the fox mascot drawing that may be used in other parts of the UI like the welcome screen after a new install, or on social media.
The actual logo remains unchanged.
On top of that nowhere in the announcement are the supposed pronouns mentioned: https://blog.mozilla.org/en/firefox/meet-kit/
Actually the whole thing may be bullshit. Literally the only Mozilla reference I can find to Kit's pronouns is a statement given to like one or two blogs, and it says that any pronoun is acceptable.
That's attributed to Mozilla here: https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/
All other references seem to be chuds on X claiming that it's explicitly they/them and acting like Mozilla is making a big deal about that. As if it matters either way.
If you had some kind of reaction to this post you've fallen for culture war bullshit propaganda, congratulations.
Solid sleuthing there. Edited the post to include your context.
they do make explicit mention of non-gendered pronouns in their branding guidelines for kit. the intro blog post is an expression of those guidelines
but every announcement by mozilla makes it clear that kit isn’t about taking a stance on gender: it’s simply explicitly about not taking a stance on gender
Its to funny how whenever a Mozilla brand related thing happens its clarified that the firefox logo is not being changed. In no other context of a product receiving a new mascot would a clarification be needed that the logo is still the same.
Not on topic but sure do wonder why they silently pulled the Dino 2 years (I think?) prior and made the browser look boring. I guess it was apart of the master plan to shove a new mascot there and make media attention, + furry bait.
The dino represents Mozilla, not Firefox itself. And yes, for a while, Mozilla didn't have the dino in its official branding, but it's now back in there. The flag is a dino head. As per usual, significantly more drama was made about them "removing" the dino than it was worth.
I meant that there was a different dino on the error pages in Firefox.
but that was again not about removing the dino as much as as it was about differentiating mozilla from firefox by taking the mozilla identity from firefox because mozilla is more than firefox and behaves differently to firefox, and giving firefox its own identity which is more friendly