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This used to be a witty title but some pro-censorship arse complained so here we are
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Rare French W.
If you wish buy plant based "meat" you should be free to do that, but calling "steak" what clearly isn't is just trying to fool the customer into buying something they're probably not interested in purchasing.
They're not even on the same shelves, there was never any confusion possible, just like people don't think "fruits de mer" are fruits or "lait de corp" is milk. This is just a completely meaningless power move from the lobbies but to be clear it is not in response to people overwhelmingly being tricked into gasp eating healthy products. Now it's the other way around and it's confusing for vegetarian/vegan people because stuff like soy milk is now labeled "soy drink" and is shelved next to the ACTUAL soy drinks with sugar and stuff in it, and so on.
Just because it's plant-based doesn't mean it's healthy. You can load up a veggie burger with all sorts of stuff that might have other benefits, but it's not health food. But otherwise, yes, this has lobbies written all over it.